book cover

Disruptive Research

Discover Unmet User Needs That Drive Revolutionary Innovations

by Larry Marine (and Debbie Levitt as contributor)
Related media and events: Live interactive workshop version of some of the key points and exercises in the book. https://deltacx.link/dr-workshop

About this book

Your company wants to innovate, disrupt, grab market share, and leap past competitors rather than play catch-up, but the methods you tried had little or no success. Despite trying to be Agile, Lean, efficient, fast, and possibly even customer-centric, common design practices struggle in creating successful outcomes for businesses and ecosystems.

Disruptive Research delves into how knowledge-oriented research and design can uncover truly exceptional insights and create disruptive innovations. If your company is curious about or already likes Jobs To Be Done or discovery-focused methods, Disruptive Research will show how to achieve greater success by following its proven process.

This book explores topics including:

  • Learning users’ tasks and unmet needs through observational research.
  • Translating these into ripe opportunities for your company.
  • Task analysis and optimization.
  • User knowledge profiles instead of personas, which are often ineffective and not actionable.
  • Knowledge design: solving user problems and innovating based on what research reveals about users’ “knowledge gaps.”
  • Task-oriented design: organizing the design for tasks, rather than features.
  • Tips and tricks to leverage user psychology and behaviors.

Numerous examples illustrating these methods from various industries. A practice example evolves along with the book, demonstrating these knowledge-oriented methods by thoroughly detailing each step of the process.

Target Audiences

  • This is a how-to book written for UX researchers and designers familiar with UCD methods who want to apply more evolved methods to website, software, product, and service projects.
  • This book was written for both less experienced UX practitioners as well as more veteran researchers and designers.
  • Additionally, UX managers and directors will benefit from these methods, which will improve procedural and scheduling aspects of their UX projects.

Print Length
238 pages

Language
English

Publication
Aug 22, 2023

Size
7 inches x 10 inches

Formats
From Amazon: Kindle, Paperback, Hardcover.
From this website: EPUB and PDF

Related Training
Workshop, corporate training, conference keynote or presentation.

 

ISBNs

978-1734097733 EPUB
978-1734097702 Paperback
978-1734097719 Hardcover with full color internal print