Disruptive Research

Your company wants to innovate, disrupt, grab market share, and leap past competitors rather than play catch-up, but the methods you tried had little or no success. Despite trying to be Agile, Lean, efficient, fast, and possibly even customer-centric, common design practices struggle in creating successful outcomes for businesses and ecosystems.

Disruptive Research delves into how knowledge-oriented research and design can uncover truly exceptional insights and create disruptive innovations. If your company is curious about or already likes Jobs To Be Done or discovery-focused methods, Disruptive Research will show how to achieve greater success by following its proven process.

This book explores topics including:

• Learning users’ tasks and unmet needs through observational research.
• Translating these into ripe opportunities for your company.
• Task analysis and optimization.
• User knowledge profiles instead of personas, which are often ineffective and not actionable.
• Knowledge design: solving user problems and innovating based on what research reveals about users’ “knowledge gaps.”
• Task-oriented design: organizing the design for tasks, rather than features.
• Tips and tricks to leverage user psychology and behaviors.

Numerous examples illustrating these methods from various industries. A practice example evolves along with the book, demonstrating these knowledge-oriented methods by thoroughly detailing each step of the process.

Publication
Aug 22, 2023

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Workshop, corporate training, conference keynote or presentation.