Atomic Product-Market Fit
If Your Company Likes Failure, They’re Really Going to Love Success
Scheduled to publish on. Kindle pre-order coming in February.
About this book
We want to create amazing and successful products, services, and experiences (PSE) at the speed of light. We want easy templates that we can fill in, and boom, we are innovators and inventors, leading the market, and blasting past competitors. We want LLMs and AI to do the hard work for us: the strategy, the innovation, the thinking.
What we really need is to invest time and effort in understanding our market. Without that, we are unlikely to create the PSE that Fit the Market. We need to stop cutting corners, prioritize creating the quality customers expect, and deliver ROI to the customers who expect a return on their investment in us.
We don’t have to make excuses for success, winning, or being a market leader. Excuses come out when we aren’t ready to honestly look at why we failed. Or we didn’t learn from our failure, and we don’t know why we failed, how it happened, or if it might happen again.
If your company likes failure, they’re really going to love success!
The Atomic PMF method brings back real product strategy, going deeper than the tactical tasks of roadmaps and feature lists. Learn how to create more product and service success through Experience Ecosystem Dimensions, the customer intelligence that feeds strategies, priorities, decisions, and solutions.
Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences).
You might start with nothing, a target audience, or an idea. This book teaches you how to go from that to solutions that solve real customer problems well. No more excuses. Start evolving and innovating products, services, and experiences that fit the market and their unmet needs in the short- and long-term. Create and iterate on solutions that will increase conversion, retain customers, and drive sustainable growth.
Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders.
Target Audiences
Atomic PMF is for everybody who is:
- Working in a corporate environment.
- Working in tech.
- A founder or worker at a startup or scale-up.
- Starting or growing their own business or entrepreneurial adventure.
- Selling or offering digital products, non-digital products, or services.
Print Length
274 pages
Language
English
Publication
Feb 26, 2026
Size
7 inches x 10 inches
Formats
Amazon: Kindle, Paperback, and Hardcover.
Non-Amazon: Paperback through Ingram Spark. Audiobook will be livestreamed and then made available through a playlist.
EPUB and PDF through this website.
Related Coaching
Private career, work, and other coaching.
ISBNs and Identifiers
979-8-9942803-0-0 Amazon paperback
979-8-9942803-1-7 Amazon full-color hardcover
979-8-9942803-2-4 Amazon Kindle
979-8-9942803-3-1 Ingram Spark paperback